Just when you thought NBC couldn’t squeeze another inch of new out of their ridiculously long-running “Law & Order” franchise, executive producer Dick Wolf announced today that he is bringing the cops & robbers show to a cell phone near you courtesy of a new mobile video game.

The game, entitled “Law & Order: Celebrity Betrayal,” has been developed by mobile game publisher LimeLife with assists from Wolf and NBC Universal’s mobile department. Available now on AT&T and T-Mobile, “Celebrity Betrayal” is aimed at a young female demographic… hmmm, I can really see that, you know? Who watches “Law & Order” more than anyone? Certainly not old, white men. They are too busy with shows that hit their demographic. You know, like “Gossip Girl” and “The Hills.”

Now in its 18th season on NBC, “Law & Order” is potentially older than some of the mobile subscribers it hopes to ensnare with their new video game. While this could surely attract a whole new generation of fans to the legal drama, I say that after three spin-offs, eighteen years and like, one billion uses of that omnipresent theme music, it is time to let this show go.

And just what is a “Celebrity Betrayal” anyway? Is that like when Paris Hilton leaves Lindsay Lohan off of the guest list at Pure? Would that snub have anything to do with either Law or Order? According to LimeLife head Kristen McDonell the “L & O” game will cast users as part of the detective squad solving the “crime” and will appeal to women’s “puzzle solving” propensity. Well, I’m a woman and I have a puzzle in mind: why would I want to pay $6.99 to play a game based on a show that, at this point, you couldn’t pay me to watch?

LimeLife and Universal’s Bravo channel also have a mobile game out for the show “Top Chef.” Are you kidding me? All the pleasure of watching other people cook at a fraction of the size? And what about “Project Runway?” A little tiny cell phone sized Tim Gunn and Heidi Klum? That would be fierce.

How NBC is like a tobacco company here.