Seth Rogen and his "Superbad" co-scribe Evan Goldberg have sold the rights to their action/comedy adventure pic "Jay and Seth vs. the Apocalypse," according to Daily Variety. The concept for the film (um, two guys named Jay and Seth who face the apocalypse) was first written as a comedy short by Goldberg and Jason Stone. Rogen and his "Knocked Up" co-star Jay Baruchel headlined that short – hence the title. Since a trailer for the piece first surfaced last summer, various production companies have been vying for the title, with Mandate Pictures the winner as of yesterday.