HALO 3 Becomes Fastest Selling Pre-Ordered Video Game in History, Soaring Past 1 Million Milestone
8/9/2007
Posted by Frosty
In a shock to no one, “Halo 3” is breaking records even though the game doesn’t arrive until September 25th. The first record to fall is for preorders, as Microsoft announced that it’s already exceeded 1 million copies. And it’s only the beginning of August.
The other news for “Halo” fans is that the upcoming release will be promoted everywhere, as companies like 7-Eleven, Burger King, Comcast, Mountain Dew and Pontiac all have targeted campaigns scheduled to begin soon.
With the recent price drop of the Xbox 360 and no “Grand Theft Auto IV” this year, “Halo 3” is easily the biggest release of the year, even if Nintendo releases a new Mario game. While the Xbox 360 has been a decent seller, you can expect demand to skyrocket once the game ships.
And while Microsoft isn't saying it publicly, this Christmas is everything for the Xbox 360 as the Nintendo Wii is selling infinitely better than anyone anticipated and the 360 still needs to get into more people’s homes. It’s also important to sell systems right now as the PS3 is still overpriced to many comsumers and in most stores you still can’t find a Wii. The release of "Halo 3" is without a doubt the most important release Microsoft has ever had.
Since they know the importance, it explains why so many companies are promoting the game and why Microsoft is spending so much money across the board. I just hope the game is at least as good as the last two. Here's what you can look forward to:
Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.
 7-Eleven confirmed its plans to support the launch of “Halo 3” through a variety of in-store promotions, including three “Halo 3”-branded collectible Slurpee cups. In addition,7-Eleven will run a “Halo 3” promotion with Mountain Dew Game Fuel and Doritos, with thousands of “Halo 3”-themed prizes, including, as grand prize, a chance to win a role as a voice actor in the upcoming Xbox 360 video game, “Halo Wars™,” by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of “Halo 3.” This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.
Pontiac will provide consumers with several exclusive “Halo 3”-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac will provide 1,000 consumers with a copy of the game, and one lucky gamer will win a limited-edition “Halo 3” G6 GXP Street car.
Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. “Halo 3”-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD™.
Comcast has also joined the “Halo 3” campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition “Halo 3” videos on its ON DEMAND service.
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